From The Blog

Use Social Media for Crowdfunding Campaigns

Crowdfunding Tips, Social Media Marketing

Use Social Media for Crowdfunding Campaigns

Use Social Media for Crowdfunding Campaigns

Use social media before, during and after your campaign.

Discover here how to use social media to achieve crowdfunding success.

Choose Social Channels for the Campaign

Choose the Right Platforms
  • Identify your audience: Pick platforms where your target supporters are most active. For example:
    • Facebook: Great for broad reach, community building, and sharing detailed updates.
    • Instagram: Ideal for visual storytelling (photos, videos, Stories).
    • Twitter/X: Perfect for quick updates, hashtags, and engaging influencers.
    • LinkedIn: Useful for professional or business-related campaigns.
    • TikTok: Excellent for creative, viral content aimed at younger audiences.
  • Match the platform to your campaign’s tone and goals.

Develop a social media strategy

Set Up Your Crowdfunding Campaign Page First
  • Before promoting on social media, create your crowdfunding page (e.g., Kickstarter, GoFundMe, Indiegogo) with all the details—goal amount, timeline, rewards (if any), and a strong call-to-action (CTA).
  • Link to this page in every post to make donating easy.

Launch your social media campaign months in advance

Create a Posting Strategy
  • Pre-Launch Buzz: Tease your campaign a few days or weeks before it goes live. Share behind-the-scenes content or a countdown.
  • Launch Day: Announce the campaign with a high-energy post or video. Pin it to the top of your profile.
  • Regular Updates: Post progress updates (e.g., “We’re 25% funded!”) to maintain momentum. Celebrate milestones to keep supporters engaged.
  • Final Push: Ramp up posts as the deadline nears with urgent CTAs like “Only 48 hours left!”

Select a Campaign Hashtag

Use Hashtags and Keywords
  • Research trending or relevant hashtags (e.g., #Crowdfunding, #SupportSmallBiz, #Fundraising) to increase visibility.
  • Tailor hashtags to your cause (e.g., #CancerResearch, #SaveTheArts) and include them in posts.
Leverage Visuals and Video
  • Posts with images or videos get more engagement. Share:
    • A short explainer video (1-2 minutes) introducing your campaign.
    • Photos of the project, team, or beneficiaries.
    • Graphics showing donation tiers or progress bars.
  • Use Instagram Stories, Facebook Live, or TikTok to connect in real-time.

Leverage Community Through Twitter and Facebook

Engage Your Network
  • Start with friends, family, and existing followers. Ask them to donate early and share your posts—early momentum builds credibility.
  • Tag relevant people or organizations who might amplify your message.
  • Respond to comments and messages quickly to build trust and community.

Reach beyond your immediate network! If you only post your crowdfunding campaign to your personal Twitter and Facebook page, you will place the burden of the success of your campaign on the shoulders of your friends and family.

Boost Posts

Collaborate with Influencers
  • Reach out to micro-influencers (1K-100K followers) or niche creators who align with your cause. Offer them a shoutout or small reward for promoting your campaign.
  • Provide them with ready-made content (e.g., a sample post or video) to make sharing easy.
Run Paid Ads (Optional)
  • If you have a budget, boost key posts or run targeted ads on platforms like Facebook or Instagram. Focus on:
    • Demographics matching your audience.
    • Retargeting people who’ve interacted with your posts.
  • Keep ad content concise with a strong CTA linking to your crowdfunding page.

Use a mix of informative and sales-type posts.

Tweets need to be short, awesome punches that people cannot resist clicking on and re-tweeting, ans images and pictures. On Facebook, you can write longer messages.

Smart messages:

  • “Help me spread the word: “LINK HERE”
  • “Know anyone who might like this? “LINK HERE”
  • Who can help me find the next backer? “LINK HERE”
Encourage Sharing
  • Ask supporters to share your campaign with their networks. Include phrases like “Please share—even if you can’t donate!” in posts.
  • Create shareable content like quote graphics or short video clips.
Show Gratitude
  • Publicly thank donors (without revealing personal details unless they’re okay with it) through posts or shoutouts.
  • Share how their contributions are helping, reinforcing their impact.

Track Results and Refine Content

Monitor and Adapt
  • Track which posts get the most engagement or donations. Double down on what works (e.g., more videos if they perform well).
  • Use analytics tools on social platforms or your crowdfunding site to measure traffic and conversions.
Example Timeline
  • Day 1: Launch with a video and pinned post.
  • Day 3: Share a testimonial or progress update.
  • Day 7: Post a milestone celebration (e.g., 50% funded).
  • Last Week: Daily reminders with urgency (“Time’s running out!”).
By combining a strong story, consistent posting, and active engagement, social media can turn your crowdfunding campaign into a success. Start small, test what resonates, and scale up as you gain traction!

Pitch Your Campaign to Crowdfunding Specialists

 

You may also like